Secrets About College Evaluation Essay Samples Revealed

Secrets About College Evaluation Essay Samples Revealed But What About College Evaluation Essay Samples? By turning into a customer, you can observe how we've come to be the most preferred academic paper writing company of several students. The web is main resource for evaluation essay topics. Our customer support will gladly tell you whether there are any special offers at the present time, and make sure you are getting the very best service our business can deliver. When choosing a topic for an evaluation essay, it's important to center on a particular company, service, product or policy. If after following the steps and taking note of the advice and tricks, you find it difficult to compose a crucial analysis, don't be afraid to ask aid from EssayPro. Moreover, our English-speaking writers make sure every order has original content and a suitable structure. Make certain that you have presented enough basic info and details, or so the reader will be prepared to agree with your evaluation. Getting in a position to present details, comments, and information that's directly associated with the sort of evaluation essay that you're writing can help you make a highly-usable output. After you have something down on paper it is significantly simpler to restructure it and flesh out areas that aren't as strong as others. Don't opt for a trendy new French restaurant if you haven't any idea what French cuisine should taste like. 1 thing that we highly suggest you need to do is to earn a draft or an outline of the discussion that you want to have. Rumors, Deception and Col lege Evaluation Essay Samples The previous movie you have observed. Your own personal opinion about the film must match the aforementioned text. Imagine you want to split the impression from the movie with friends that are too preoccupied to watch it. When you have to find independent information regarding a movie or restaurant, you're going to be seeking for reviews on the web. Though looking through quite a few evaluation essay samples can supply you with the assistance that you require, you might wish to consider asking a professional writer to create a personalized essay for you. One more thing you've got to take into account is whether the origin of the essay is reliable. Thus, don't be afraid to consult them if you stuck when picking a topic. Also, think about the audience and the way that it reacts to the topic of the topic. What You Don't Know About College Evaluation Essay Samples Developing an excellent college essay may lose its purpose in the event the content of what you've written is not what the university is asking for. Writing about a topic that you understand about is also useful. Students lead busy lives and frequently forget about a coming deadline. You may also just browse through samples and begin your evaluation essay from scratch. Evaluation essays work best in the event the readers can determine the sources that you've used to produce the assessment which they are currently reading. Before you commence writing your college essay, you might want to see the essay examplesA that we've listed for you, so that you can have more idea on what things to put in the college essay you will create. What can set apart an evaluation essay from several sorts of academic essays is it can also be utilized in various undertakings within the corporate and skilled environment. If you would like to create a college essay which works, you want to provide importance on the content you will offer the admissions officer of your intended university with. If you wish to compose an evaluation essay and get high grades, you will be sure to require a strategy! Your college essay should contain information that relate to the instruction offered to you. Just because you've already written a college essay for a single university doesn't mean that it may also apply on your next applications. There are different sorts of evaluation essays and you need to bear in mind that each one of them have differences based on the objective of their creation. There is an extensive number of evaluation essay examples that are especially created for specific purposes. The criteria you choose are going to vary based on what it is you are evaluating. The criteria which you choose should establish what the ideal is for the item, service or brand that you're evaluating. In extrem e events, you can rewrite finished essays. Although the two kinds of paper do have some similarities, in addition, there are numerous differences that set them apart. To begin with, you have to think about criteria that you're going to be describing in the very first portion of the human body section. Once more, in the event the criteria, judgments and evidence are clear, the total thesis ought to be too.

Role of Urbanization in the Aegean Free Essays

The Aegean civilizations, the Assyrians, and the Israelites, though in the same hemisphere, were three distinct kingdoms. Each developed into its own kingdom with its own set of rules, beliefs, religion, and political concepts. Ultimately, each had its own culture. We will write a custom essay sample on Role of Urbanization in the Aegean or any similar topic only for you Order Now Yet, there was something that underlied these three cultures that connected them in a subtle manner. All three of these civilizations underwent urbanization. Though the specific cultures of each civilization developed differently, the role of urbanization affected each in roughly the same way. During this period of the Late Bronze Age, commerce and communication boomed exponentially. No longer would kingdoms maintain their isolationist beliefs. They had to trade and interact with other cultures in order to maximize opportunity cost and obtain as many foreign goods as possible. This inevitably resulted in shared cultures and assimilated beliefs. Along the Aegean Sea, the Minoans had widespread connections to Egypt, Syria, and Mesopotamia. Similarly, Mycenaean Greece traded with many civilizations, including its neighbor the Minoans. The early Greeks were most likely influenced by Minoan architecture and pottery. Its sudden wealth also came from trade with Minoan. In the Assyrian kingdom, they also developed trade centers. They imported goods like metals, fine textiles, dyes, gems, ivory, and silver. Because of trade centers, specialization arose, creating jobs like artisans and merchants. In the Israel kingdom, King Solomon created alliances with the Phoenicians and thus developed a trading partner. Together, the Phoenicians and the Israelites explored the Red Sea to find any hidden treasures. The creation of urban centers helped facilitate this trade, and thus, expanded the perspectives of these cultures. Through interaction with other civilizations, cultures were shared and ideas, along with goods, were traded. Because of an influx of commerce and communication, a powerful military must also be kept. Urban centers helped control the military in order to facilitate trade. The Minoans and Mycenaeans developed strong seafaring skills and created wooden vessels to help them trade around the Mediterranean. They exported wine, olive oil, and textiles, and in return imported amber, ivory, and most importantly, metals. In the Assyrian kingdom, there was a superior military organization with professional soldiers. The Assyrians developed iron weapons, dug tunnels, and built mobile towers for archers. Not only did they develop military tactics for conquest, but they also used terror tactics to discourage resistance and rebellion and ultimately maintain control. As for the Israelites, David became the first king and he united the tribes into a monarchy. These urban centers established stronger royal authority and led to an army in order to expand borders in search of natural resources. Stronger militaries meant stronger civilizations, so urbanization helped strengthen the power of nobility and expand borders. Last but not least, urbanization helped develop societal structures, religious ideals, and art and technology. Unlike other civilizations, Minoans did not have strong, aristocratic leaders. In Mycenaean Greece, an elite class did develop. Shaft graves, burial sites for the elite, were filled with gold, weapons, and utensils, revealing that the ancient Greeks believed in some form of afterlife. The cities also had fortification walls and palaces filled with paintings from war and daily life. In contrast, the Assyrians used terror to maintain order in society. The king was the center of the Assyrian universe. Everything he did was mandated by the god Ashur. Through government propaganda, royal inscriptions, and ruthless punishments, the king maintained power in the kingdom. The Library of Ashurbanipal gives insight into official documents and literary texts to help portray the daily life of the elite members of Assyrian society. As for the Israelites, monotheism became the crux of Israelite society. They built temples as sanctuaries in order to link religious and political power. Priests became a wealthy class, thus creating a gap between the urban and the rural, the rich and the poor. In families, there were also gender gaps. Male heirs were critical. While women were respected, they could not own property. As society urbanized, their roles became more and more limited and specialized. While these little bits and pieces of everyday life in these ancient civilizations may seem insignificant, they are like pieces of an infinitely large puzzle. If we can uncover as many pieces as we can and put them together, we can approximate a picture of what life was like in these ancient civilizations. We can figure out how urbanization was important to the development of these kingdoms, and use these cultural artifacts to uncover what daily life was like. After all, artifacts are the key to our past. Without them, our past would be an elusive enigma. How to cite Role of Urbanization in the Aegean, Essay examples

Why You Should Go to College free essay sample

For some people collage is a god send and for others it creates too much stress. For some people collage is a deep abyss where the credit goes to die, or there dreams. But for most people its true and very few actually get that fun times that you think of while in high school. one if you dont go to college you cant get a higher job and earn more,second you would need to get a prior knowledge to do a certain job , or just to get something that you would like to know, third you can get better pay. not all people are suited for college, but I believe that you should strive for a higher education. Topic Sentence: with a higher education certain jobs are easier than others â€Å"Individuals with some college but no degree earned 14% more than high school graduates working full time year-round. We will write a custom essay sample on Why You Should Go to College or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Individuals with associate degrees earned 27% more than those with only a high school diploma. this is just some evidence that having a higher education benefits you more. Also while applying for college you get to pick your own classes and different schools specialize in different things.This is prior knowledge for most of us or anyone looking into college or in high school That is just one example for going to college. next is the knowledge to do a certain job that can pay a lot of money. One of the great things about being able to choose your own courses is that you get the opportunity to explore. You can try classes in a lot of different subjects, or you can dive right into a favorite subject.this is perfect for those that dont like certain things can pick different things. You may choose to begin training for a career right away. Or you may pick a major after taking some time to check out your options. Colleges offer classes and majors in subjects you’ve studied in high school — plus many more that you haven’t.you may make different things. last of all things is the amount of pay The study states, â€Å"During a 40-year full-time working life, the median earnings of bachelor’s degree recipients without an advanced degree are 65% higher than the median earnings of high school graduates.†you earn more money per the degre. Individuals with master’s degrees earned 90% more than high school graduates working full time.this proves it because the intel is correct. as some may say its not worth it well i say otherwisewithout a college degree you can build up your own corporation. Why they are wrong using evidence: only some people like steve jobs built their corporations to great heights.The potential lines are substantial Why they are wrong using evidence: â€Å"According to the College Board, the average 2014-2015 tuition and fees at a public four-year in-state college is $9,139, and $31,231 for a private nonprofit four-year school, which doesn’t even count room and board.†Collage may be too difficult for you to understand. Why they are wrong using evidence: â€Å"If you blew off most of high school, or you simply had a difficult time understanding various subjects, then college might not be the right choice for you. If you attend college and you end up failing multiple classes, you will only be wasting money.†

Agriculture Term Paper Guide Professional Writing in a Few Steps

Agriculture Term Paper Guide Professional Writing in a Few Steps A term paper is an important final stage of students activities, which he/she did throughout the specific course. Such assignments often scare learners, because it seems impossible to link different kinds of research into a single piece, isolate the key moment on which the report will be based, and overcome all possible barriers. However, in practice, a term essay does not represent a real complexity if you follow the instructions and perform each action sequentially. Moreover, the creation of such a report can be much easier than previous tasks, because its writing requires the use of already available information, which has been thoroughly explored during the study of the discipline. The agriculture term paper guide provided below will assist you in creating a well-structured term paper and will reveal possible pitfalls that could happen on your way. What Is an Agriculture Term Paper? Throughout the academic term, you have studied many topics related to agriculture. They could either be theoretical or be your own research projects. If looking globally, your agriculture term paper should summarize all the information you have received and provide the conclusions you have made in the learning process. In other words, it is a kind of academic qualification work: it shows how well you know certain basic competencies in the field of agriculture. The writing of a term paper is the development and consolidation of certain skills, especially your ability to create an independent text in the genre of academic writing, expound your own and other peoples thoughts reasonably, clearly, and consistently as well as observe the basic formalities of an academic qualification work. In addition, writing the term paper develops your ability to work with sources of information systematically and purposefully. All these skills will be useful for you in the future life if you decide to link your career with agriculture. Therefore, your term paper is the final research work, which purpose is: consolidation, synthesis, and deepening of knowledge on Agriculture; consolidation of skills in working with scientific literature and electronic sources; formation of skills for problem-solving within the Agriculture discipline; independent generalization, analysis, modeling, assessment of the influence of factors, and comparison of different points of view on the problem under study; summarizing the information studied; evaluation of the influence of the studied material on the formation of your personal and professional experience. Agriculture Term Paper Tips on Preliminary Notes Ideally, you should start preparing to write the term paper when you are assigned the first assignment during the semester. Mind that timely preparation allows you to facilitate the process of writing your final report to a large extent. So, every time you perform another task (for example, writing a research or theoretical paper, conducting surveys or field experiments, and others), you must develop the habit of keeping preliminary notes. What Are They Needed For? They will allow you to make a brief summary of the work done to recall its features over time with ease. They help to highlight the key points and topics that seem most important to you or are important for writing the term essay. For example, agriculture is evolving, the use of biotechnology is actively developing in agriculture, agriculture can positively affect the environment, and so on. They will help you to systematize the information received as its complexity increases or in the context of individual subtopics. In the process of making preliminary notes, you can state your thoughts, reflections or suggestions on the topic in question. For example, during the assessment of the ecological state of a poultry farm, I noted that the level of various toxicants is exceeded in feed and meat of birds. Therefore, the research on the ways to improve the environmental safety of feed products can become an important topic for future research. Such notes will help you formulate key findings for each individual task, which will subsequently provide significant support in writing the term paper. How to Make Preliminary Notes? Our Writers Know: Always have a sheet of paper for notes and a pen at hand. Take notes systematically, without missing a single topic. The notes should be short. Outline the key points only. The preliminary notes should be presented on paper only after the completion of the assignment done in order to have time to consider the topic comprehensively and exclude erroneous conclusions. Each note entry should correspond to the topic under study to avoid mixing information. Do not hesitate to ask your instructor or academic supervisor for advice. The preliminary notes will help you when writing the term essay, especially when you are describing your personal and professional experience. Selecting a Relevant Topic for the Agriculture Term Paper During the semester, you have to face a lot of topics. Nevertheless, the term paper should summarize them all and provide some general conclusion that seems difficult. However, you should remember that your thematic assignments intersect each other throughout the reporting academic term in one way or another, so you should find one general topic that affects these previous works directly or indirectly. The choice should be made as follows: View your previous papers carefully and refresh your memory regarding their features. Explore your preliminary notes with paying attention to the highlighted points. The topic should be interesting to you. It is desirable that you can continue working on it further. The proper formulation of the topic is the key to the successful completion of the final paper. Your supervisor will help you in this matter. In this way, among all your completed assignments, you can find a common theme that will become a key point in your term essay. Considering the past stages, it will be necessary to formulate all the conclusions in terms of interaction with the chosen topic. For example, during the semester, you studied the following topics: Use of Advanced Technologies in Agriculture; Agriculture the Evolution or Degradation; The Impact of Climatic Conditions on Agriculture; Contamination of Agricultural Lands with Toxicants; Features of Organic Farming; Sustainable Agriculture, as a Factor in Improving the Environment. You have the preliminary notes and a general impression on each of these topics. It is necessary to find the one that would unite all these studies and would be relevant for its further consideration. For example, the generalized topics may be the following ones: environmental sustainability in agriculture; ways to make agriculture safe and environment-friendly; environmental problems in agriculture and ways to minimize them. As you can see, the proposed topics combine assignments, which you performed earlier, which means that they can be the basis for the term paper. Key Points to Mind Working on an Agriculture Term Paper In order for the final essay to meet the stated goal, it must include three mandatory items that will disclose the characteristics of the work on agriculture that you have performed: The main thesis statement and description of the selected key idea. At the very beginning of the final paper, you should interest those who will read it afterward. The explanation of your main topic, as well as its problems, relevance, and significance for future research, are the basis of all the work done. You may express your interest, show your personal interpretation of the observed events and phenomena, and apply your own skills and qualifications. In addition, remember that you must adhere to the stated thesis or hypothesis throughout the entire writing of the essay and link all the analyzed items with it, thereby confirming or, conversely, refuting it. For example, the relevance of the issue of environmental protection in agriculture is increasing in modern conditions in connection with the processes of pollution of natural resources used in agricultural production. Violation of the natural balance of the environment is associated with the intensification of agricultural production without proper assessment and accounting of the natural resource potential of agriculture (the mechanization of many processes, melioration, excessive or deep plowing of fields, high concentration of production, use of mineral fertilizers, pesticides, and so on), which has negatively affected the quality of the soil and its fertility. Summary analysis and characteristics of the work done. In this part, you will need your preliminary notes and the information base of your previous papers. The best option is to break this stage into several ones, in each of which you will briefly characterize one particular study you have conducted. For this purpose, you need to point out the purpose and the main research question of each paper as well as describe your observations and thoughts that arose in the process of making them. It is also necessary to show results and draw conclusions. It is desirable that these results would be supported by practical examples from your works. In this section, you can add statistical information on aspects of agricultural activities. However, they must strictly intersect with the stated topic. Each paragraph should adhere to the initially stated thesis and explain how the work relates to it, and what significance the findings have for highlighting this direction. At the end of this section, you should draw a general conclusion on all your research projects and confirm your assumption regarding the topic that you have chosen. Evaluation of the work done and experience gained. This item will include your subjective vision of the significance of the work done. In it, you must raise the studied topics once again and then draw a conclusion about what experience you have gained and why it will be necessary for you in the future. For example, in the process of observing the peculiarities of plowing agricultural lands, I concluded that modern mechanical devices conduct excessively deep plowing of the soil, which can adversely affect its ecological balance in the future. The experience gained is necessary for future research and development related to ensuring the safety of the environment and minimizing the adverse impact of agriculture on the ecological situation. Also, additional points may be such sections: Barriers and obstacles identified in the course of work. In this paragraph, you can tell what difficulties you encountered and why they arose. Also, you can offer your or someones solution that will help overcome such obstacles in the future and improve the effectiveness of the work. Suggestions for future research. Based on the areas studied, you can choose one direction that you would like to develop further. It can touch the topics already studied directly, or be the information that you encountered in the process of your research accidentally and without planning. You can indicate the importance it has for the topic of agriculture, and what scientific value it can bring in the future. So, have a look at a possible structure of your agriculture term paper: Writing and Post-Writing Tips: Get Ready to Submitting In the process of writing the agriculture term paper, it is recommended to adhere to the following points: The final essay should demonstrate progress in your learning and gradual mastery of the necessary competencies. The primary core competency is the high-grade and adequate representation and reflection of the required information. It is important to demonstrate the skills of searching and organizing information from the specialized literature on your topic. That is, in the process of writing the term essay, cite peer-reviewed sources as often as possible. Arrange your paper properly. This point is especially true for the correct design of references, citations, and bibliographic arrangement of works. You must demonstrate the ability to work with other peoples studies and distinguish them from yours. Constantly work on your style and syntax of your sentences. Pay attention to how the texts that you read are written. Use appropriate reference books and apply correct words. Do not be afraid to seek help from your instructor. It does not indicate your lack of knowledge. On the contrary, it means that you are striving to make your term paper as good and effective as possible. In addition, the instructor can help you formulate an elusive thought or turn your ideas in the right direction. The Main Criteria for Assessing the Agriculture Term Paper You should be aware of the assessment criteria because, in this case, you can stick to them during the process of writing your agriculture term paper. It should be remembered that the topic of agriculture is very broad, so the vagueness of formulations and generalized characteristics that do not have a narrow focus can reduce the quality of your work. As a rule, the evaluation criteria for the term essays are as follows: The paper must be well-structured and organized; Your judgments and reflections must be supported by evidence; The content of the term paper must be consistent with the stated topic; The work should contain a qualitative analysis; An extended range of questions for analysis is desirable; The paper must be informative and reflect clear thoughts; You must use peer-reviewed sources and cite them correctly; Do not forget about literacy and accuracy. Finally, remember the most important point writing an agriculture term paper is not a difficulty. However, preliminary preparation and accurate adherence to the recommendations is the key to the success.

The 3-Step Change Management Process That Will Boost Your Career

The 3-Step Change Management Process That Will Boost Your Career Over the course of 40 years, Dr. John Kotter developed an 8-step change management process. Its scope is incredible. And its worked in organizations big and small for decades. Do you want to lead change in your team, your company, or even in your own life? If so, theres huge value there. As marketers, though, we can take a leaner approach and apply it even faster even by the time youre done reading this post. This post is for you if you want to: Lead lasting change in your marketing team, Transform the way you (and your team) work, And become more productive than ever. The 3-Step Change Management Process That Will Boost Your Career by @jordan_loftis via @The 3-Step Change Management Process That Will Boost Your Career You will learn three simple steps to leading (and sustaining) change. Create a sense of urgency. Take action and find quick wins. Go back through the loop to sustain momentum. As youll see, each step is directly driven by your teams goal. At , we talk a lot about goals why? Theyre incredibly important. In fact, our own research shows marketers who set goals are 429% more likely to be successful than those who dont. Im not talking about fluffy New Years resolutions, either. (^^^ After all, the University of Scranton found that 92% of people who make those resolutions dont hit them.) Instead, were tackling specific and challenging goals, which the classic study, Goal Setting And Task Performance, found was a linchpin of success. Specific means there is a number and a deadline on your calendar. Challenging means it will achieve significant growth in your team, organization, or personal career. For example, you may want to leverage this change management process to revolutionize the way your team works. Leverage this change management process to revolutionize the way your team works.The Specific And Challenging Goal To Fuel Your Change Management Process We work with thousands of marketers in over 100 countries. Our customers range from companies like Microsoft to agencies and lean marketing teams. One thing unites them all: they are done with the old, outmoded, crappy way marketing works. Theyre sick of endless spreadsheets Theyre over confusing email threads Theyve had it with single-function tools that werent built for marketers in the first place We call the old way of doing things  makeshift marketing. And it refers to mashing disconnected tools into one martech stack. And thousands of smart marketers are sick of letting it gobble up their budgets and productivity. While thousands have defeated this ugly beast its taken a dead-serious approach to do so. In this case, setting the specific and challenging goal of  transforming from the old way things worked, to the new way. You have to overcome the reality of change aversion. This is our natural inclination to resist change and even to reject a new solution as bad because its different. You have to fight this in your team - and even in yourself. Setting a specific and challenging goal is your first step. It might look something like this: We will refine all of our marketing processes for maximum efficiency by July 1, 2018. Your goal specifically outlines the change youre after AND puts a date on the calendar. This is the focusing force of your new change management process: Create a sense of urgency around accomplishing your goal. Enable action toward your goal by racking up quick wins. Sustain positive momentum even after your goal is accomplished. Step One: Create A Sense Of Urgency First up, lets talk urgency. Recently, I met with my boss, our head of demand generation. Id been working on a project with a pretty important goal. And while I was working hard, my progress didnt have quite the velocity we needed it to. So we had a frank conversation. He told me, Were accelerating the timeline. Were hitting your goal this week, not next month. Thats right my roadmap had a few weeks left to make the project successful. After this conversation, there was just five days! Thankfully, Nathan didnt simply dump an impossible deadline on my shoulders. He offered to go shoulder to shoulder and help accelerate growth. And in just five days, we accomplished what Id planned on achieving in weeks. How did we do this? Urgency. Urgency is a force or impulse that impels or constrains. And its a productive marketers secret weapon. It makes you focus, prioritize, and then act. Urgency makes you focus, prioritize, and then act.How To Create A Sense Of Urgency With Loss Aversion Now, what is your goal? There are many levers to pull to increase urgency in accomplishing it but the most powerful is loss aversion. Research has shown: For human beings â€Å"losses loom larger than gainsand the pain of losing is psychologically about twice as powerful as the pleasure of gaining. (Kahneman Tversky, 1979) If youve ever done any conversion copywriting, you understand this. People prefer to avoid loss rather than acquiring equivalent gains. For example, whats more compelling to you not losing $100 you have? or gaining $100 you dont have? Psychologically, we work harder to avoid loss than to make gains. This is the first lever you can pull to create a sense of urgency. Ask yourself: What will I lose if I dont meet [your goal] by [specific date]? The bigger the goal, the more you have to lose by not hitting it. As depressing as this may sound, its actually invigorating to see whats really at stake if you (and your team) do not change. Step Two: Enable Action With Minimum Viable Marketing (MVM) Next in our change management process, take action and get to quick wins with minimum viable marketing. It helps you quickly test ideas to learn what works - and what doesnt - before you heavily invest into marketing campaigns or projects destined for failure. In Garrett Moons new book,  10x Marketing Formula, he devotes an entire chapter to Minimum Viable Marketing (MVM). He explains: The MVM concept stems from the minimum viable product (MVP) methodology, which was popularized in the world of startups by Eric Ries in a book called The Lean Startup. At their essence, MVPs are a way of quickly validating business ideas by producing the minimum number of features to satisfy early customer or audience needs. The MVP process decreases risk by testing assumptions against reality. For our simple change management process, MVM is the perfect framework for action. First, because it enables you and your team to rack up quick wins that get fast results and build momentum. Second, because it actually allows you to decrease long-term risk by testing ideas in small before you roll them out in large. Heres an excellent example Garrett cites in  10x Marketing Formula: Use A Minimum Viable Project Mentality In 1981 American Airlines was in dire financial straits. They were low on cash and high on expenses. This is never a good place to be. To pull themselves from the money pit, they cooked up what seemed a clever, homerun of a marketing campaign. To get millions dripping into their coffers, they offered  unlimited first-class travel for life  for $250,000. To most of us, a quarter-million bucks sounds steep (and it’s roughly $600,000 in today’s dollars). However, to the consumers who spend as much time in the air as they do on the ground, this was an incredibly good deal. A  Los Angeles Times interview  recounts one of the frequent flyers who took advantage of this deal: â€Å"We thought originally it would be something that firms would buy for top employees,† said Bob Crandall, American’s chairman and chief executive from 1985 to 1998. â€Å"It soon became apparent that the public was smarter than we were.† The unlimited passes were bought mostly by wealthy individuals, including baseball Hall-of-Famer Willie Mays, America’s Cup skipper Dennis Conner and computer magnate Michael Dell. Mike Joyce of Chicago bought his in 1994 after winning a $4.25-million settlement after a car accident. In one 25-day span this year, Joyce flew round trip to London 16 times, flights that would retail for more than $125,000. He didn’t pay a dime. â€Å"I love Rome, I love Sydney, I love Athens,† Joyce said by phone from the Admirals Club at John F. Kennedy International Airport in New York. â€Å"I love Vegas and Frisco.† American Airlines soon went upside down on this big bet- and they still kept it going for nearly ten years! Oops. This historic marketing blunder is a good lesson for us 10x marketers. Because this story is far from an isolated incident. Here’s how it goes. A giant X-factor company puts loads of money into a big campaign. Problem is, this campaign does more harm than good. And whether money is lost from lack of sales, or poorly projected financial impact, the big bet goes belly up. So, test your assumptions by building in stages to learn as quickly as possible. Use MVM In 3 Steps With The Lean Feedback Loop This method of MVM capitalizes on what startups call a â€Å"lean feedback loop.† It works in three stages: Build it. What projects or ideas will do you believe will help you quickly reach your goal? What lean version of this idea can you launch to test it and get quick results? Measure it. Is the idea working? What key data points who if youre toward your goal, remaining stagnant, or even shrinking? Learn from it. Based on key metrics is the idea working, and therefore worth investing more time, energy, and resources into? By working the change management process in this way, youll notice you are concerned with learning as much as winning. Learning is winning. Lets look at some example projects Launching A Podcast With A Lean Loop Build: Smartphone recording of pilot podcast episode shared as a key blog post. Measure: Measure traffic, number of listens or downloads, and listen to comments. Learn: Will a podcast be a viable marketing channel between us and our target audience at this stage? Timeline: One week. Rebranding With A Lean Loop Build: Start with core positioning statements, value propositions, and key messaging. Measure: Present the messaging to sales and target customers on calls for one week to gauge resonance. Record all calls for the marketing team to review. Learn: If the messaging is clear and relevant, continue to the next stages. But repeat this process of testing each major element before investing further. Timeline: One week. Adopting New Marketing Strategy, Processes, Or Tools Build:  Get a free demo of the software with a real person. Ask questions specifically about how it would work for your team. Then,  hold a kickoff meeting with your team to introduce them to the new tool. Measure: Set benchmarks for success. What results are you working for? What numbers will tell you if your new tool is growing them? Learn: Look at the data and make the call. Does your team like the process? Has your tool made your life easier? Are you getting closer to your goals? Timeline: Two weeks. Step Three: Sustain The Momentum Of Your Change Management Process Now that youve gotten results, its time to sustain the momentum youve created. There are tons of amazing books to help you get better marketing results There are game-changing marketing strategies you can adopt There are clever ways to 10x your ROI in short order but the truth is, none of it matters if you dont maintain the results youre getting. This third step is the most important. Why? If you rest on yesterdays success, you will be tomorrows failure. Thankfully, this can be the easiest part of the process. To sustain momentum, propel your team back into the process of urgency and action.

Business Ethics Essay Example | Topics and Well Written Essays - 2000 words - 4

Business Ethics - Essay Example This applies to all the aspects of an organization and deals with both the conduct of individuals and organizations. The field of ethics is made up of various theoretical principles that represent ideas upon which moral principles are based. These theories are systematic and coherent in terms of guiding people on what they ought to do and how they ought to live their lives. The ethical theories can also be used to judge the moral values of one’s actions and behavior as well as predicting how one ought to act in certain situations in order to act morally right (Singer, 2011). Some of the ethical theories include the utilitarian theory, Kantian theories, Virtue ethics theory, the ethics of care theories and human rights theories among others. In a business environment, these ethical theories are used to guide major decision makers in a business to make appropriate decisions that uphold the morality of the individuals within the organizations and the moral values of the organizat ion as a whole. ... Organizations encounter a lot of ethical challenges that require the leadership of the organization to make relevant moral decisions in order to help the organization to move forward. Organizations are expected to uphold high ethical standards and ethical business properties centered on honesty, full disclosure, confidentiality and respect for other individuals and businesses. Business ethics ensures that organizations engage in ethical business practices with their employees, partners, suppliers and customers among other stakeholders. This essay will therefore seek to apply ethical principles to a business environment and to make appropriate judgments and recommendations. The four theories that will be used to assess the business ethical environment include the utilitarian theory, the ethics of care, Kantian ethics and the social contract theory. These theories have been relied upon in the field of ethics for a very long time in judging, explain and predicting and recommending ethic al behavior. This essay will rely on the four theories to reflect on the ethical dilemma that faced a British bank, The Northern Rock bank, based in Newcastle, England, in 2008. The bank was rocked with a funding crisis that exposed the ethical problems of the bank and its managers in decision making processes affecting various stakeholders in the bank including employees and the shareholders (Shin, 2009). The ethical crisis of the bank led to the bank being nationalized, more people losing their jobs and most of the creditors of the bank incurring losses. This essay will examine the situation, assessing the various management decisions that were made in order to determine their ethical and moral values. The essay will attempt to answer the question as to whether the management decisions

Exchange Rate and Puchasing Power Parity Theory Essay

Exchange Rate and Puchasing Power Parity Theory - Essay Example Here, we will take a look at the concept that is the purchasing power parity and try to understand its implications on the currency exchange rates in the world. The best simplest way to describe Purchasing Power Parity, denoted by PPP, is by directly going into its application. So, PPP of the Gross Domestic Product for the countries around the world as of 2003, where we use the American economy as our base group and assign it a value of 100 would see the highest index value being appropriated to Bermuda i.e. 154. This basically means that goods that are sold in the Bermuda are 54% times more expensive as compared to those in United States. Now, the purchasing power parity theory makes use of the long term equilibrium exchange rate that exists between these two currencies in order to equalize the purchasing abilities of both the said currencies. This theory has been developed by the works of Gustav Cassel in 1920 and to put it in simplest terms, it is fundamentally the law of one price: the theory goes along the lines that in completely ideal and efficient markets, identical goods must have the same price regardless of the currency used in t he purchase of goods. By equalizing the purchasing power of different currencies in their home countries for a given basket of goods for different currencies, we can ascertain the purchasing power SEM rate. ... t are existent in a country as well as the similar rates of inflations from different countries as opposed to a generic nominal gross domestic product comparison. It is also a generally accepted notion that the most widely accepted and most often applied purchasing power parity exchange rate is the Geary-Khamis dollar; which is also known as the "international dollar". Changes in the PPP exchange rates: Purchasing power parity exchange rates; or what are known as 'real exchange rates' most often experience variability due to the exchange rate movements that taken place due to open market currency operations. Notwithstanding this type of value fluctuations, uniform variations of the market and the purchasing power parity exchange rates are observed. We have the example of the market exchange rates, which are usually priced for non-traded goods and services at a lower level than expected in the instances where the national incomes are also relatively low. This basically means that a U.S. dollar that is exchanged in Dubai for their local currency and then used to purchase body massages will buy a greater number of body massages as opposed to using the same U.S dollar in the United States to buy body massages. Purchasing Power Parity takes into account this lower cost of living in Dubai and makes specific adjustments in order to for it to appear as if the entire income was being consum ed in the local country. From another viewpoint purchasing power parity is the number of a certain set basket of basic goods that can be purchased in a given country with the money that is produced by the said country. PPP exchange rates and the market exchange rates: There can be immense differences between the purchasing power parities and the market exchange rates between any set of